I also took this picture at Cirque du Soleil a few weeks ago. With all the acrobatics going on the stage, there were a few times where the spotlight would focus in on this side stage. The selective light helped me notice it from my perspective, as I wasn't angled right to see it without turning my head. After the light was shown multiple times in this area, I caught myself occasionally checking this area to see if some cast members were coming out.
Directing the audience's focus is especially important when there's so much going on onstage! Not to mention, if the important action isn't taking place centerstage, like in this image, not every one in the crowd will have an easy vantage point of the action - the bright spotlight in this example takes all audience members into consideration.
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